About me


Hi, I’m Abbey Simkiss…

…a Virtual Assistant based in the Worcestershire countryside, supporting small business owners across the UK. With experience in executive assistance and a Ba (Hons) Fine Art Degree from Central Saint Martins, I bring a unique blend of organisation, creativity, and a systematic approach to everything I do.

I grew up in a family of business owners and as a small business owner myself, I know how much hard work, care and dedication goes into running your own business. That’s why I set up Fern & Willow VA Services, to be able to offer practical, no-nonsense support that helps make your life easier.

I pride myself on being extremely organised, hardworking, and detail-oriented, with a creative mindset that helps me find solutions that work for you and your business.


A little more about me…

I live in a little cottage in the Worcestershire countryside with my dogs. Having grown up on a farm that rescued animals, I’m an animal lover through and through. This has given me a love for the countryside and a hard-working, hands-on approach to life.

When I’m not supporting businesses owners, you’ll usually find me out with my dogs, training them, or working on renovating our cottage and its garden. We also keep a few chickens, though I won’t bore you with all their names!

I love organisation and simplicity, and I put care and attention to detail into everything I do, bringing that same approach to the work I do with my clients.